steaming cup of coffee surrounded by coffee beans

Quest for the Perfect Coffee

Although many people enjoy their ritual of drinking coffee how do you know if you are preparing and consuming it correctly? There are several factors that affect the quality of your coffee. The primary ones are bean quality, water quality, and equipment. Follow this guide to become a more educated coffee consumer and enjoy your quest for the perfect coffee.

Bean Quality

The perfect cup of coffee starts with great beans and their traceability. Major factors that separate good from great beans include the country and region or origin, roast type, grind texture, age, and storage.


Single origin: Coffee beans that comes from one specific region, co-op or farm.
Fair trade: Fair trade organizations (FTO) create trading partnerships that guarantees items considered “Fair Trade” come from farmers who are paid at least the established minimum price for coffee.
Organic: USDA organic coffee is verified by a USDA-accredited certifying agent before products can be labeled USDA organic.
Elevation: Gourmet coffee beans are typically grown at high altitude.

Roast Type

Light: Beans are light brown in color, light body, with no oily surface. Light roasts typically contain the more fruity, citrusy flavor notes of a flavor profile.
Medium: Coffee that is typically a medium brown color once roasted. It maintains the fruity or citrus notes of a light roast but starts to take on the heavier notes of the flavor profile. Other names for it include American Roast and Breakfast Roast.
Dark: Coffee beans that are typically roasted 90-120 seconds longer than a medium roast. this is where the coffee will take on all of the heavier flavor profiles such as chocolate, toffee, and cherry. This coffee varies in color from dark brown to black.

Grind Type and Texture

The size of the grind impacts the taste of your coffee. For example, if your coffee tastes bitter it may be ground too fine or if it tastes flat it may be ground too coarse. The optimal grind type is specific to your brewing preference:

French press: Produces coffee by steeping course grounds with hot water through a metal filter that is plunged with the grounds to the bottom of the vessel.
Auto Drip: Uses a grind texture about half way between coarse and fine to extract flavor through the water’s contact with the coffee.
Keurig: Reusable pods for single serve systems call for grind texture similar to automatic drip.
Pour Over: Involves pouring a thin and steady stream of water slowly over finely ground beans using a filter cone using a swan-neck kettle.
Espresso: Produced when hot water is forced through fine grounds via pressure.


If you buy whole coffee beans, grind them as close to the brew time as possible to maximize the freshness. Fresh roasted coffee beans are the main difference to a quality brew. A good rule of thumb is to buy enough to use within one to two weeks.


The greatest enemies of coffee beans are air, moisture, heat, and light. Avoid clear canisters which allows light to compromise the coffee. Keep you beans in a dark and cool location. Storing them in a freezer or refrigerator is not necessary. Invest in opaque storage canisters with an airtight seal and store at room temperature.

Water Quality

Water quality and temperature are both important to brewing the perfect cup of coffee. Use filtered or bottled water and avoid the strong odor or tastes from tap water additives such as chlorine. If you are using tap water, let it run a few seconds before filling your coffee pot, and always use cold water. Avoid distilled or softened water. Use 1-2 tablespoons of ground coffee for every six ounces of water.

Your brewer should maintain a water temperature between 195 to 205 degrees Fahrenheit. When brewing coffee manually, let the water come to a dull boil. turn off the heat source and allow the water to rest a minute before pouring it over the grounds.


Great coffee can come from any type of equipment from a simple pour over device to an expensive machine. No matter what your favorite bean or roast type, the principles behind brewing the perfect cup remain the same. Understanding the source, quality and age of coffee beans and whether any man made alteration was made to their flavor are important to know before it goes into your body.

Adding CBD Carriers to Your Perfect Cup of Coffee

Honey is a coffee sweetener alternative to sugar, a great CBD carrier, and offers other benefits including antibacterial properties, antioxidants, minerals (including calcium, iron, magnesium, phosphate, potassium, sodium, chlorine, and sulphur), and vitamins B1, B2, B3, B5, B6, and C). Coconut oil and butter are also great CBD carriers as well. 



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